What’s Broken in Freight Tech Right Now?

Transflo strategy and freight tech execution are the focus here: what brokers, carriers and tech partners are still getting wrong in today’s market. Ryan Schreiber of Metafora and Don Everhart of Transflo break down where adoption stalls, what actually matters to operators, and how to think about freight tech when margins are tight. If you work in trucking, brokerage or supply chain tech, this conversation gets to the operational takeaway fast. GLP-1 medications such as Ozempic and Mounjaro are beginning to show up in freight volumes, with FreightWaves estimating a 2% reduction in food and beverage shipments attributable to the drugs — translating to roughly 2 million truckloads out of an estimated 100 million annual food and beverage moves. That signal emerged during a discussion on what is structurally changing demand patterns for carriers and shippers hauling consumer goods.