15 October 2026
Volvo’s 15% share goal runs through vocational trucks

SHIPPENSBURG, Pa. — Volvo Trucks wants 15% of the North American heavy-truck market. Peter Voorhoeve, president of Volvo Trucks North America, says that goal counts on vocational trucks, a segment where Volvo has held a low single-digit share. Voorhoeve runs the North American arm of a brand with a large construction-truck business abroad. Volvo’s cab-over FMX holds about 30% of the vocational market in both Europe and Brazil, he said in a keynote at Volvo Construction Equipment’s Customer Center.
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