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26 October 2026

How Lula’s Social Media Campaign Helped Him Win Brazil’s Election

Downunder Voices Newsroom

Source reporting: New York Times World

How Lula’s Social Media Campaign Helped Him Win Brazil’s Election

President Luiz Inácio Lula da Silva won another term on Sunday, with the help of a seismic social media campaign that convinced Brazilians to reject his rival.

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