The Amazon Prime Effect Is forcing dispatchers into AI

Free two-day shipping rewired what customers expect from delivery, and it blew a hole in last-mile budgets that retailers are still scrambling to patch. FarEye, an AI-Powered Delivery Management System (DMS), recently launched an agentic AI dispatcher called PILOT to plan, execute, and monitor final-mile deliveries with minimal human oversight. Gaurav Srivastava, the company’s co-founder and chief product and technology officer, told FreightWaves two forces made the launch possible: relentless consumer demand for free, fast delivery, and the leap in AI capability that followed Large Language Models (LLMs) debut. “The two big drivers of AI: first is what we call the Amazon Prime effect,” Srivastava said. “Every consumer wants things to be delivered free and fast, and that poses a big challenge for retailers and carriers across the world.