ShipStation first to bundle LTL into parcel shipping platform

ShipStation, a provider of multicarrier parcel shipping software, is offering e-commerce sellers the ability to also select and coordinate with less-than-truckload operators at pre-negotiated rates in one integrated platform, bringing to life promised benefits from ownership’s recent acquisition of freight brokerage Worldwide Express Group. Few, if any, software-as-a-service companies that connect small-and-midsize merchants with parcel carriers offer a pallet-shipping solution. “Most of those small companies don’t have enough volumes to do full truckload so their first need after parcel shipping tends to be LTL, which creates this natural linkage between LTL freight brokerage and parcel,” said Chris Wofford, the founder of Wofford Advisors LLC, a strategic advisory firm for the logistics sector. In early June, private equity firm Thoma Bravo acquired WWEX Group and merged it with portfolio company Auctane, which provides shipping and fulfillment technology through brands like ShipStation, Stamps. com, Metapack and Packlink.