14 September 2026
Shell Rotella to debut video for National Truck Driver Appreciation Week
Shell Rotella will debut a video Sept. 13 featuring professional truck drivers discussing their careers and experiences in trucking as National Truck Driver Appreciation Week gets underway. The video was recorded at Shell Rotella’s Recording Studio during the 2026 Mid-America Trucking Show in Louisville, Kentucky. Owner-operators, fleet drivers and trucking influencers participated in the recordings, according to Shell Rotella. Nearly 100 drivers took part in the Recording Studio, discussing their careers, experiences on the road and what makes them proud to work in trucking.
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