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Trade & Logistics

20 October 2026

Partner of Choice: Why the Best Shipper-Carrier Relationships Now Go Beyond Shipper of Choice

Downunder Voices Newsroom

Source reporting: FreightWaves

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Partner of Choice: Why the Best Shipper-Carrier Relationships Now Go Beyond Shipper of Choice

With tender rejections running about 2. 5 times last year and contract rates reset roughly 18% higher, SONAR’s latest sitrep explains what shippers should expect a higher-priced carrier relationship to deliver. Partner of choice is a shipper-carrier relationship in which both sides invest in each other’s networks, not just transact on loads. Shipper of choice earns preference for the freight. Partner of choice earns investment in the relationship: drivers, equipment, surge capacity, network ideas and pricing flexibility.

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