3 September 2026
London City shirt deal biggest in women's game & beats some in Premier League - Kang
London City Lionesses owner Michele Kang says the club has signed the biggest shirt sponsorship deal in the women's game. Kang told BBC Sport the deal even beats some agreements in the Premier League. The announcement positions the Lionesses among the best-backed clubs commercially in women's football, according to Kang.
Downunder Voices perspective
Why this matters
A record shirt deal will increase the Lionesses' sponsorship income and could strengthen the club’s financial position, supporting day-to-day operations and investment.
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Downunder Voices provides an independently written summary and community perspective based on information published by the original source. The original publisher remains responsible for its reporting.
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