16 October 2026
‘It’s about the underdog’: Ben Roberts-Smith launches brand to support family amid legal battle
Accused war criminal announces venture with video on Instagram of him walking along beach and working out Roberts-Smith launched the label with a video on Instagram of him walking along a beach on the Gold Coast and working out, soundtracked by media reports about him being awarded the Victoria Cross and his subsequent arrest. The video included the caption: “Get ready…. the time has come. #neveroutofthefight #underdog”.
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