17 September 2026
Freight Procurement Is Always On Now — AI Speeds It Up
AI in freight procurement could cut bid events from months to just 2-3 weeks. Emerge CEO Mark McEntire explains why shippers can’t treat procurement as a once-a-year event anymore. In this FreightWaves Today interview, McEntire breaks down the shift from annual RFPs to continuous procurement, why price alone is no longer enough, and how shippers are weighing capacity, carrier fit, risk and fraud in a tighter market. If you manage transportation procurement, routing guides or carrier strategy, this one gets straight to the point. Emerge has installed a new CEO with more than three decades of experience on the shipper side of freight, signaling a strategic pivot toward closer customer alignment and product development rooted in operational reality.
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