Freight AI Isn’t Replacing Brokers — Here’s the ROI

Freight AI is getting sold like a job killer. Will Bewley says the real ROI is much simpler: give brokers, dispatchers and ops teams time back. In this FreightWaves Today interview, the WoFlow co-founder breaks down where AI is actually working inside freight workflows, why we’re still early, and how carriers and 3PLs can use it to automate low-value tasks without losing the human side of the business. If your team is buried in email, paperwork, TMS work and load board responses, this is the practical AI conversation worth hearing. Artificial intelligence is not eliminating freight broker jobs — it is redirecting them.