Delivery AI should earn its authority one segment at a time

Salman Habib thinks AI vendors are asking retailers for too much, too soon. The vendors pitching them so far want full trust from day one, the Burq cofounder said, and that is why many retailers are still stuck deciding whether to use AI at all. Burq’s software decides how each order gets delivered, choosing among the retailer’s own fleet, gig providers, parcel and LTL carriers, and drones, the role FreightWaves described in August as the last-mile decision layer. That puts its AI where a mistake reaches a customer’s door. “If Claude or ChatGPT gets a sentence wrong, there’s no hard feeling.