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Trade & Logistics

8 October 2026

Customer demands for new tech a dilemma for SME forwarders

Downunder Voices Newsroom

Source reporting: The Loadstar

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Customer demands for new tech a dilemma for SME forwarders

Customer expectations are forcing SME forwarders to adopt new technologies, even as the most valuable applications may never be seen by those customers, threatening the qualities the operators offer over their larger rivals. Sophia Huluta, president of one such forwarder, GLC, said changing everyday relationships with technologies, including AI and real-time visibility, was leaving forwarders with no choice but to provide the same digital speed and visibility as much larger logistics ... The post Customer demands for new tech a dilemma for SME forwarders appeared first on The Loadstar .

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