26 October 2026
CH Robinson bets its AI army can outflank forwarding rivals

CH Robinson is deploying AI agents to recommend freight routings, prepare quotes, and process ocean bookings, arguing that its proprietary technology and customer data will widen its competitive advantage in global forwarding. The expansion into ocean shipping, airfreight, and customs brokerage includes tasks requiring more than a dozen agents working together, according to the forwarder. “As we’ve brought our AI playbook to global forwarding, the benefits keep compounding,” said Mike Short, president ... The post CH Robinson bets its AI army can outflank forwarding rivals appeared first on The Loadstar .
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