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Trade & Logistics

29 October 2026

AI ROI: Why 90% Satisfaction Still Means Leaders Want MORE!

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Source reporting: FreightWaves

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AI ROI: Why 90% Satisfaction Still Means Leaders Want MORE!

A new Sparq report reveals a surprising trend: most transportation and logistics leaders are satisfied with their AI and technology investments, with 90% reporting met or exceeded ROI expectations. Yet, a significant 62% are pushing vendors for faster payback. This raises a critical question about the future of tech adoption in the industry. Scott Monnig, Chief Client Officer at Sparq, discusses the report’s findings, highlighting the shift from ‘proof of concept’ to ‘proof of value’ and the challenges of integrating disparate data systems to unlock AI’s full potential. Nine in 10 transportation and logistics leaders say their technology and AI investments have met or exceeded ROI expectations heading into 2026, according to an inaugural industry report from Sparq.

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