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Trade & Logistics

8 September 2026

AI Can Analyze the Data, but Humans Still Own the Outcome

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Source reporting: FreightWaves

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AI Can Analyze the Data, but Humans Still Own the Outcome

Artificial intelligence has become the loudest conversation in trucking, promising faster compliance checks, deeper video analytics, and instant answers to complex regulatory questions. But according to Rustin Keller, President and CEO of J. J. Keller & Associates, Inc. , the technology’s growing footprint hasn’t changed who’s ultimately accountable when something goes wrong.

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