9 October 2026

Adidas accuses Australian label White Fox of ‘trading off its reputation’ with use of four-stripe branding

Downunder Voices Newsroom

Source reporting: The Guardian World

Adidas accuses Australian label White Fox of ‘trading off its reputation’ with use of four-stripe branding

Global sportswear brand is suing online retailer in the federal court for selling clothes featuring ‘deceptively similar’ design Adidas is suing the online fast-fashion retailer in the Federal Court for selling clothes with a four-stripe design, which it argues is deceptively similar to its classic design.

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Adidas accuses Australian label White Fox of ‘trading off its reputation’ with use of four-stripe branding

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