43% of shoppers plan to spend more this peak, Kenco finds

Kenco’s 2026 Peak Season Consumer Report found that 43% of the North American consumers it surveyed plan to spend more this peak season. That’s more than double the 20% who said so a year earlier. Another 39% expect to spend about the same, and 18% plan to spend less, down from 28% in 2025. The bigger budgets come with bigger supply chain expectations someone has to pay for. In the survey, 73% of respondents said they consider free shipping standard when shopping online, 48% expect two-day delivery, 47% expect free returns, and 40% expect real-time tracking.