Maersk bets vertical integration will win the Last Mile

Last-mile delivery is where every upstream mistake finally comes due. It is the last stop before the customer, the last chance to get an order right. It is also the first place where blame lands when something goes wrong. Maersk is betting that connecting every link in that chain, from the port to the doorstep, is key to reducing friction and improving visibility across the customer journey. “When we talk about optimization on last mile, I think last mile gives and creates the data points that amplify the upstream issues,” said Prashant Shah, Head of E-commerce for North America at Maersk.